{"id":1100,"date":"2012-10-16T14:21:28","date_gmt":"2012-10-16T12:21:28","guid":{"rendered":"http:\/\/tukkkpori.wordpress.com\/?p=1100"},"modified":"2020-04-23T15:02:23","modified_gmt":"2020-04-23T12:02:23","slug":"kulttuuriyrittajyyden-konferenssi-kulttuuritehdas-kehraamossa-10-11-12-2012","status":"publish","type":"post","link":"https:\/\/blogit.utu.fi\/liike\/kulttuuriyrittajyyden-konferenssi-kulttuuritehdas-kehraamossa-10-11-12-2012\/","title":{"rendered":"Kulttuuriyritt\u00e4jyyden konferenssi Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6ss\u00e4 10.\u201311.12.2012"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Mit\u00e4 kulttuuriperint\u00f6 merkitsee alueen hyvinvoinnille? Miten sit\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 paikan markkinoinnissa? Ent\u00e4 miten yritt\u00e4jien verkostoitumisesta ja yhteisty\u00f6st\u00e4 saadaan lis\u00e4arvoa alueen br\u00e4ndille? N\u00e4it\u00e4 ja muita luovan talouden monialaisia ilmi\u00f6it\u00e4 tarkastellaan\u00a0Cultural Entrepreneurship<\/strong><\/strong> -konferenssin kansainv\u00e4lisiss\u00e4 ja aluetta koskevissa puheenvuoroissa ja tutkimuksissa.<\/strong><\/strong><\/p>\n

Aika:<\/strong>\u00a010.\u201311.12.2012 klo 8.30\u2013 17.00 ja 8.30\u201317.00
\nPaikka:<\/strong>\u00a0Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6, Pumpulikatu, Puuvillatehtaan sis\u00e4piha, 28100 Pori
\n<\/strong><\/strong><\/p>\n

Cultural Entrepreneurship -konferenssissa (Cultural Entrepreneurship Conference, CEC) kuullaan puheenvuoroja sek\u00e4 yritt\u00e4jyyden ett\u00e4 paikan br\u00e4nd\u00e4yksen asiantuntijoilta. Kaksip\u00e4iv\u00e4isen konferenssin ensimm\u00e4isen p\u00e4iv\u00e4n teemana on yritt\u00e4jyys. Keynote-puheenvuoroissa luovien alojen yritt\u00e4jyytt\u00e4 ja markkinointia luotaa yliopistolehtori Charlotte Carey<\/strong>\u00a0(Creative Industries Marketing, Birmingham City Business School). Matkailun professori Seppo Aho\u00a0<\/strong>(Lapin yliopisto) puolestaan kertoo harrastusten merkityksest\u00e4 yritt\u00e4jyyteen. Tuottajatoiminnan mahdollisuuksia luovan alan verkostoissa esittelev\u00e4t case-esimerkiss\u00e4\u00e4n tuottaja Nina Luostarinen<\/strong> ja tutkimus- ja kehitysp\u00e4\u00e4llikk\u00f6 Timo Parkkola<\/strong>\u00a0(HUMAK).<\/p>\n

Konferensin toisena p\u00e4iv\u00e4n\u00e4 keynote-puheenvuorot keskittyv\u00e4t kulttuuriperinteen ja br\u00e4nd\u00e4yksen teemoihin. Paikan br\u00e4ndin yhteydest\u00e4 kulttuuriperint\u00f6\u00f6n puhuu tutkija\u00a0<\/b>Robert Govers<\/strong>\u00a0<\/b>(University of Leuven) ja apulaisprofessori, br\u00e4nditutkimuksen dosentti\u00a0Anne Rindell\u00a0<\/strong>(Hanken) pureutuu paikan mielikuvan syntyyn. Molempina p\u00e4ivin\u00e4 konferenssin tutkijat l\u00e4hestyv\u00e4t teemoja joko taloudellisesta, sosiokulttuurisesta tai poliittisesta n\u00e4k\u00f6kulmasta. Turun yliopiston kauppakorkeakoulun Porin yksikk\u00f6 j\u00e4rjest\u00e4\u00e4 konferenssin yhteisty\u00f6ss\u00e4 Rotterdam School of Managementin ja Copenhagen Business Schoolin kanssa.<\/p>\n

Tervetuloa kaikki aihepiirist\u00e4 kiinnostuneet\u00a0kulttuuri- ja matkailualan ammattilaiset, yritt\u00e4j\u00e4t, yhdistykset, tutkijat, kehitt\u00e4j\u00e4t ja opiskelijat!<\/p>\n

ILMOITTAUTUMINEN<\/strong><\/p>\n

Konferenssi on kaikille avoin ja maksuton.
\nIlmoittaudu\u00a0verkkolomakkeella<\/a> perjantaihin 7.12.2012 menness\u00e4.<\/strong><\/p>\n

Conference program<\/a>\u00a0(pdf)
\n<\/strong><\/p>\n

OHJELMA<\/strong><\/p>\n

MAANANTAI 10.12.2012
\n<\/strong>Paikka: Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6, Pumpulikatu
\n<\/strong><\/p>\n

8.30 Ilmoittautuminen ja kahvi<\/p>\n

9.00 Opening words
\n<\/strong>Aino-Maija Luukkonen<\/i>, Mayor, The City of Pori<\/span><\/p>\n

9.15 Hobbies as inspiration and exercise forum for entrepreneurship
\n<\/strong>KEYNOTE:\u00a0Seppo Aho<\/em>,<\/em>\u00a0Professor, Ph.D. University of Lapland<\/p>\n

10.15 Tauko<\/p>\n

10.30 Creative disciplines education; a model for teaching entrepreneurship and the paradox of teaching \u2018creatives\u2019 entrepreneurship
\n<\/strong>KEYNOTE:\u00a0Charlotte Carey,<\/em> Senior Lecturer in Creative Industries Marketing, Birmingham City Business School<\/p>\n

11.30 Lounas (omakustanteinen)<\/p>\n

12.30 Producer as an enabler of creative networks
\n<\/b>Practical case:\u00a0Nina Luostarinen<\/em>, Producer, M.A. & Timo Parkkola<\/em>, RDI Manager, M.A.\u00a0HUMAK University of Applies Sciences<\/p>\n

13.00 TRACK 1:\u00a0ECONOMIC DYNAMIC
\n<\/strong>Chair: Frank Go, Rotterdam School of Management, Erasmus University Rotterdam<\/p>\n

Mass tailoring of visual fine arts: a business model based on a service network<\/b>
\nTuomas Pohjola<\/i>, Turku School of Economics at the University of Turku<\/span><\/p>\n

The relevance of cultural production – Pori Jazz\u00a0–<\/strong>\u00a0 in boosting place brand equity<\/strong>
\nArja Lemmetyinen<\/i>, Turku School of Economics at the University of Turku, Frank Go<\/i>, Rotterdam School of Management, Erasmus University Rotterdam & Mervi Luonila<\/i>, Turku School of Economics at the University of Turku, Pori Unit<\/p>\n

14.00 Kahvi<\/p>\n

14.30 TRACK 2:\u00a0SOCIO-CULTURAL DYNAMIC, PARALLEL TRACKS 2A AND 2B<\/strong><\/p>\n

TRACK 2A
\nPaikka: auditorio 240 (2. krs), Porin yliopistokeskus<\/b><\/p>\n

Chair 2A: Lise Lyck,\u00a0Copenhagen Business School
\n<\/b>
\n<\/span><\/b>The contextual approach to enterprise learning in basic education and vocational education: the critical success factors at different school levels<\/strong>
\n<\/span><\/b>Lenita Hietanen<\/i>, University of Lapland & Taina J\u00e4rvi<\/i>, Lapland Vocational College
\n<\/span>
\nDesign thinking as a means of developing joined business environment by entrepreneurs of two different fields
\n<\/strong>Tarja Toikka, Aalto University
\n<\/strong><\/em><\/p>\n

Developing entrepreneurial opportunities through networking \u2013 Case Satakunta cultural tourism business network<\/strong>
\nLenita Nieminen<\/i>, Turku School of Economics at the University of Turku & Arja Lemmetyinen<\/i>, Turku School of Economics at the University of Turku<\/p>\n

Cultural heritage and entrepreneurship \u2013 a source of inspiration for community entrepreneurship and social innovation in rural area<\/strong>
\nK\u00e4rt Summatavet<\/em>, Estonian Academy of Arts & Mervi Raudsaar<\/em>, University of Tartu<\/p>\n

TRACK 2B
\nPaikka: Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6
\n<\/strong>
\nChair: Ulla Hakala, Turku School of Economics at the University of Turku<\/p>\n

Brand identity in the context of higher education<\/b>
\nKati Suomi<\/em>, Turku School of Economics at the University of Turku, Pori Unit, Arja Lemmetyinen, <\/em>Turku School of Economics at the University of Turku, Pori Uni & Frank Go<\/em>,\u00a0Rotterdam School of Management, Erasmus University Rotterdam<\/p>\n

From unbounded ideas to innovations on markets where customer rules – Introduction to idea based main elementary innovation model, <\/strong>Kari Salo, <\/em>Sein\u00e4joki University of Applied Sciences
\n<\/em><\/p>\n

How do teacher students understand entrepreneurship education?
\n<\/strong>Jaana Lepist\u00f6<\/em>, Rauma Unit, University of Turku Department of Teacher Education & Marja-Leena R\u00f6nkk\u00f6<\/em>, Rauma Unit, University of Turku Department of Teacher Education
\n
\nInformal entrepreneurship activities within reenactment movement<\/span><\/b>
\nValery Gordin<\/i>, National Research University Higher School of Economics in Saint Petersburg & Mariya Dedova<\/i>, National Research University Higher School of Economics in Saint Petersburg<\/span><\/p>\n

16.30 Breaching the tourist bubble; A socio-spatial dialectic perspective on event tourism <\/b>(Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6)
\n<\/b>Frank Go<\/i>, Rotterdam School of Management, Erasmus University Rotterdam & Egbert van der Zee,<\/i> Rotterdam School of Management, Erasmus University<\/p>\n

17.00 Conclusion <\/strong>(Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6)
\nUlla Hytti,<\/em> Professor, Turku School of Economics at the University of Turku, Pori Unit<\/p>\n

TIISTAI 11.12.2012
\nPaikka: Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6 <\/strong><\/p>\n

8.30 Kahvi<\/p>\n

9.00 Understanding consumer images in branding activities
\n<\/strong>KEYNOTE:\u00a0Anne Rindell, <\/strong><\/em>Ph.D, BA, Post-doctoral Researcher, Hanken School of Economics,\u00a0Adjunct Professor at Turku School of Economics at the University of Turku<\/p>\n

10.00 TRACK 1: ECONOMIC DYNAMIC
\n<\/strong><\/strong>Chair: Frank Go, Rotterdam School of Management, Erasmus University Rotterdam<\/p>\n

Value creation through co-creating organizational identity<\/strong>
\nJennie Elfving<\/em>, CENTRIA research and development<\/span><\/p>\n

The role of gastronomic brands in promotion of tourist destination<\/strong>
\nValery Gordin<\/i>, National Research University \u201cHigher School of Economics\u201d Laboratory of Economics of Culture<\/span>\u00a0& Julia Trabskaya<\/i>, National Research University \u201cHigher School of Economics\u201d Laboratory of Economics of Culture<\/span><\/p>\n

Entrepreneurship orientation towards business performance of small and medium scale enterprises: Reference to Hambanthota District, Sri Lanka
\n<\/b>Buddhika Niranjan Gamage<\/i>, University of Kelaniya, Sri Lanka & Namal Balasooriya<\/i>, University of Kelaniya, Sri Lanka<\/p>\n

11.30 Lounas (omakustanteinen)<\/p>\n

12.30 Track 2: <\/strong>SOCIO-CULTURAL DYNAMIC
\n<\/strong>Chair: Ulla Hakala, <\/strong>Turku School of Economics at the University of Turku<\/p>\n

The role of artists in place branding: case study<\/strong>
\nTuula Mittil\u00e4<\/em>, Turku School of Economics at the University of Turku & Tanja Lepist\u00f6<\/em>, Turku School of Economics at the University of Turku
\n
\n<\/span><\/b>Cost-benefit analysis of female migrant workers in Middle East: A case of Sri Lanka
\n<\/strong>Buddhika Niranjan Gamage<\/i>, University of Kelaniya, Sri Lanka & Namal Balasooriya<\/i>, University of Kelaniya, Sri Lanka<\/p>\n

13.30 Tauko<\/p>\n

13.45 TRACK 3:\u00a0<\/strong>POLITICAL DYNAMIC
\n<\/strong>Chair: Ulla Hytti, <\/strong>Turku School of Economics at the University of Turku,<\/strong> Pori Unit
\n<\/strong><\/p>\n

Creative district? The relevance of creative economy for the region – Case Old brewery area in Pori<\/strong>
\nMervi Luonila<\/i>, Turku School of Economics at the University of Turku & Tapio H\u00e4yhti\u00f6<\/i>, Turku School of Economics at the University of Turku
\n
\nThe multiple roles of curators in the production of contemporary art<\/b>
\n<\/span>Sari Karttunen<\/i>, <\/span>The Finnish Foundation for Cultural Policy Research (Cupore)<\/span><\/p>\n

Indo-Sri Lanka maritime security strategy and policy implications for the Indian Ocean<\/strong>
\nSandya N. Gunasekara<\/i>, University of Kelaniya, Sri Lanka<\/span><\/p>\n

15.15 Tauko<\/p>\n

15.30 Place brands and their cultural heritage
\n<\/strong>KEYNOTE:\u00a0Robert Govers, <\/em>Adjunct Associate Professor at University of Leuven and Co-editor at Journal of Place Branding<\/p>\n

16.30 Conclusion
\n<\/strong>Frank Go<\/em>, Professor of Tourism Management, Rotterdam School of Management (RSM), Erasmus University Rotterdam<\/p>\n

Konferenssin kieli on englanti.<\/p>\n


\nLIS\u00c4TIEDOT<\/strong><\/p>\n

Konferenssin sivut:\u00a0www.tse.fi\/cec<\/a><\/p>\n

Arja Lemmetyinen,\u00a0arja.lemmetyinen(at)utu.fi,\u00a0050 520 0770
\nKristiina Tattari, kristiina.tattari(at)utu.fi, 050 520 0771
\nSara Holmila, sara.holmila(a)utu.fi, 050 520 0781<\/p>\n

\u00a0\"\"<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mit\u00e4 kulttuuriperint\u00f6 merkitsee alueen hyvinvoinnille? Miten sit\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 paikan markkinoinnissa? Ent\u00e4 miten yritt\u00e4jien verkostoitumisesta ja yhteisty\u00f6st\u00e4 saadaan lis\u00e4arvoa alueen br\u00e4ndille? N\u00e4it\u00e4 ja muita luovan talouden monialaisia ilmi\u00f6it\u00e4 tarkastellaan\u00a0Cultural Entrepreneurship -konferenssin kansainv\u00e4lisiss\u00e4 ja aluetta koskevissa puheenvuoroissa ja tutkimuksissa. Aika:\u00a010.\u201311.12.2012 klo 8.30\u2013 17.00 ja 8.30\u201317.00 Paikka:\u00a0Kulttuuritehdas Kehr\u00e4\u00e4m\u00f6, Pumpulikatu, Puuvillatehtaan sis\u00e4piha, 28100 Pori Cultural Entrepreneurship -konferenssissa (Cultural […]<\/p>\n","protected":false},"author":18470,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,6,18],"tags":[],"class_list":{"0":"post-1100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-artikkeli","7":"category-hitti","8":"category-tapahtumat","9":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/posts\/1100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/users\/18470"}],"replies":[{"embeddable":true,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/comments?post=1100"}],"version-history":[{"count":1,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/posts\/1100\/revisions"}],"predecessor-version":[{"id":2943,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/posts\/1100\/revisions\/2943"}],"wp:attachment":[{"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/media?parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/categories?post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogit.utu.fi\/liike\/wp-json\/wp\/v2\/tags?post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}