Learning New Tricks in Communications and Target Group Involvement

Great ways to involve the target group at different phases of the project. Photo by M-L Ojala.

Members of various projects operating in the Baltic Sea Region gathered in Tallinn, Estonia, 12–13 Nov 2019, to improve their methods and skills in target group involvement and communications. The event was organized by the Interreg BSR programme, and it also offered an important possibility to meet people with similar tasks and interests.

Quick drafts of elevator pitches.
Photo by M-L Ojala.

A pleasant surprise for our new Communications Manager Minna-Liina Ojala was that also Maria Nykyri from the South West Finland Emergency Service (PP3) attended the meeting.

In addition to networking, getting new ideas on project storytelling was a definite highlight of the event for both of them. For example, one exercise to stimulate the brain and get results was to write an elevator pitch in only three minutes.

Maria Nykyri (left) participating in a workshop on target group involvement. Photo by M-L Ojala.

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