Information for participants of the research project :
THE GENDERED PRACTICES OF PUBLIC SHAMING ON SOCIAL MEDIA
You are taking part in a scientific study conducted at the University of Turku. This notice describes how your personal data will be processed in the study.
1. Data Controller
Researcher: Hanna-Kaisa Lassila
Contact person in matters concerning the project:
Name: Hanna-Kaisa Lassila
E-mail: hakalas(at)utu.fi
2. Description of the study and the purposes of processing personal data
The study examines gendered practices of public shaming on social media. By analysing the social media posts and comments involved in public shaming, the study aims to examine the different practices of public shaming on social media as vernacular surveillance and discipline. Among other things, the study will address which discourses of gender norms are maintained or challenged through public shaming. The data for the study is public social media content, which means that the amount and variety of personal data contained in the data is unpredictable.
3. Principal investigator or research group
Name: Hanna-Kaisa Lassila
E-mail: hakalas(at)utu.fi
4. Contact details of the Data Protection Officer
The Data Protection Officer of the University of Turku is available at contact address: dpo@utu.fi.
5. Persons processing personal data in the study
The researcher, Hanna-Kaisa Lassila.
6. Name, nature and duration of the study
The gendered practices of online shaming on social media 2022-2025
7. Lawful basis of processing
Personal data is processed on the following basis, which is based on Article 6(1) of the General Data Protection Regulation:
Performance of a task carried out in the public interest or in the exercise of official authority vested in the controller: scientific or historical research purposes or statistical purposes.
8. Personal data included in the research materials
The research is conducted by observing and saving social media posts and comments. The data collected may include the following personal data: name, username, age, gender, ethnicity, health information, sexual orientation, religion and political affiliation.
The data will be pseydonymised and direct personal data will be removed.
9. Sensitive personal data
Following categories of sensitive personal data will be processed in the study:
ethnicity, health information, sexual orientation, religion, and political affiliation
Sensitive personal data is processed on the following basis, which is based on Article 9(2) of the General Data Protection Regulation:
performance of a task carried out in the public interest or in the exercise of official authority vested in the controller: scientific or historical research purposes or statistical purposes.
10.Sources of personal data
The study includes four different data sets:
- r/niceguys (https://www.reddit.com/r/niceguys/), comments and posts
- @influencersinthewild on Instagram, comments and posts
- r/snappijuorut (https://www.reddit.com/r/snappijuorut/), r/snappisensuroimaton (https://www.reddit.com/r/snappisensuroimaton/), comments and posts
- @swipes4daddy on Instagram, posts
11. Transfer and disclosure of the personal data to third parties
The personal data will not be transferred to other recipients outside the University of Turku/research group/researcher.
12. Transfer or disclosure of personal data to countries outside the EU/European
Economic Area
Personal data will not be transferred outside the EU/ European Economic Area.
13. Automated decisions
No automated decisions are made.
14. Processing of personal data after the completion of the study
The research material will be deleted.
15. Your rights as a data subject, and exceptions to these rights
Exceptions to data subject rights
Under the General Data Protection Regulation and the Finnish Data Protection Act, certain exceptions to the rights of data subjects can be made when personal data is processed in scientific research and fulfilling the rights would render impossible or seriously impair the achievement of the objectives of the processing (in this case, scientific research).
The need to make exceptions to the rights of data subjects will always be assessed on a case by case basis. It is likely that exceptions to the following rights will be necessary in this study:
Right of access (GDPR Article 15)
Right to rectification (GDPR Article 16)
Right to erasure (GDPR Article 17)
Right to restriction of processing (GDPR Article 18)
Right to data portability (GDPR Article 20)
Right to object (GDPR Article 21)
Reasons and the extend for the exceptions:
The study uses public social media content as data. Due to the quality, quantity and pseudonymisation of the data, there are exceptions in the data subject’s rights.
Right to lodge a complaint
You have the right to lodge a complaint with the Data Protection Ombudsman if you think your personal data has been processed in violation of applicable data protection laws.
Contact details of Data Protection Ombudsman:
Office of the Data Protection Ombudsman
Visiting address: Lintulahdenkuja 4, 00530 Helsinki
Postal address: P.O. Box 800, 00531 Helsinki, Finland
E-mail: tietosuoja(at)om.fi
Switchboard: +358 (0)29 566 6700
