Because the world is not flat.

Author: akmkarh (Page 2 of 2)

Birds of a feather flock together but rarely produce anything novel

Interdisciplinary co-operation is highlighted in the mission of Turku School of Economics stating: “We produce high-quality intellectual contributions drawing on discipline-based and interdisciplinary scholarship… “ What does it mean in praxis?

Interdisciplinary co-operation can be an eye-opener. I have learned much more about innovation diffusion in an old cemetery in Britain than in all the tens of innovation-related conferences I have been visiting. Best insights into customer journey and customer experience I have gained from doctors and experts in psychology and philosophy. Anthropologists have taught me more about methods than all those method-related articles from my own field.

This is not to undermine my own disciplines. On the contrary, I am very proud of Innovation Management and International Business and feel that they are very suitable for dealing with complex contemporary issues. However, understanding human behaviour entails studying complex networked intertwined dynamical systems. Consequently, research problems become more multifaceted and multidimensional – leading towards more complex research designs. This is where interdisciplinary research settings are required.

However, interdisciplinary projects can be difficult mountains to climb. Disciplines are steeped in decades or centuries old traditions and worldviews. Researchers are experts who have socialised habits that are hard to unlearn. Interdisciplinary communication is demanding and it entails a high risk of misunderstanding. Therefore, partner selection in interdisciplinary projects is extremely important. Good interdisciplinary partners are a scarce resource worth gold.

One of the most important capacities of a researcher is continuous curiosity. Interdisciplinary projects feed the curiosity by opening new worlds and discomfort zones – and that is where the Eureka moments are born. If you want nice, neat and safe progress with well-focused topics, interdisciplinary projects may not be your cup of tea. Then do not expect disruptive ideas either. If you are fine with learning constantly new things and connecting your ideas to even unconventional fields you are lucky; you may not have the clearest career path but I guarantee that you will certainly have much more gratifying moments while wandering along it!

Birgitta Sandberg
University Research Fellow

Nordic Taste of International Business

The interplay of economics and politics has shaped our modern world for as long as we know it. Historically, international business has gone through many nationalization and liberalization cycles. Lately, in the face of recent global political changes such as Brexit and conservative governments around the world, debate around international business and policy matters has been initiated again.  This is one of the few examples where Nordic Research School of International Business (#NORD-IB) comes into play. Continue reading

On the roles of technology in international markets (and how receptionists substitute university teachers)

Nadine, a receptionist, greets tourists in Singapore: “Hello, nice to see you!”. Nadine remembers all of your past conversations with her, and utilizes that knowledge to improve your service experience. But Nadine is not a super human; she is an android. New machine learning methods and faster computers enable robots to develop artificial intelligence. As a result, they can already remind patients of medication, coach patients and communicate with healthcare professionals. The rise of autonomous devices and other emerging technologies is not only fascinating but relevant. For instance, programmatic advertising is already a US 15 billion dollar market in which software decides which advertisement is shown to whom without ever speaking to a human being. This is no longer science fiction. Yet, business and management scholars have not paid attention to what robotization means for theories of marketing or international business. Continue reading

Building positivity through dialogue

Emotion skills in the workplace have recently risen to be a topic of interest in the Finnish media. Just this month YLE reported that empathy and interaction are crucial skills called for in recruitment. Similarly, Helsingin Sanomat stated that in the future emotion skills will be the key to professional success. But when and how do these skills appear in practice? One instance where they can play a major role is during organizational change – for example following a cross-border acquisition. Continue reading

Blurry Outlines of a Customer

Sting, the musician and father of six once defined: “You can only be as happy as your unhappiest child”. This thought encapsulates the very essence of our being and wellbeing; our existence is in constant interaction with our social surroundings and our wellbeing is in relation with the wellbeing of others around us. Our lives are intertwined with the lives of others. Continue reading

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