
Roosa Tuukkanen
Research Assistant, Turku Institute for Advanced Studies (TIAS)
On 11 October 2024 we – as in the author of this blog post, TIAS research assistant Roosa Tuukkanen, and the TIAS Director, Martin Cloonan, undertook the first ever music census in Helsinki, as a part of European Live Music Census research project conducted by the OpenMusE consortium (www.openmuse.eu). The project comprised of a total of five Censuses taking place simultaneously across Europe in the cities of Helsinki, Vilnius, Lviv, Heidelberg and Mannheim. Our methodology followed the template provided by UK’s first ever national live music census in 2017 (see Brennan et al. 2020; Webster et al. 2018), drawing mainly on survey data, both quantitative and qualitative, regarding the relationships between the cultural, social and economic value of live music on the one hand and the current challenges facing the live music sector in Helsinki on the other. Additionally, during a 24-hour period on the snapshot census date of 11 October, a group of volunteers and the two researchers working on the Helsinki Census collected data to assess different sectors of the live music scene in the city – from open mics to pub gigs, concert halls and theatres. The online surveys were made available for venues (N=15 pre-census, N=12 post-census) and audiences (N=167) before and after the snapshot census date.
The project began with mapping of various kinds of venues located in Helsinki. Following our predecessors in the UK we adapted a broad definition of a ‘live music’, ranging from libraries hosting live music performances on a regular basis to musical theatre with live music playing a key role and featured DJ’s, all the way to open mics at community centres, concert halls and pubs to dedicated music venues of varying capacities. Following the open access live music venue list provided by the Live Music Advocacy Organization LiveFIN ry I eventually located 115 venues around Helsinki. A mapping of snapshot census date events was the next step, resulting in a total of 43 events identified to take place on 11 October. Mapping of venues and events was followed by a publicity campaign to get the local stakeholders, e.g. associations, unions, the city council and the media involved. The campaign included a search for volunteers for the Snapshot Census, conducted in cooperation with the Helsinki Live Music Association ELMU ry. A total of 13 volunteers signed up to visit and observe 26 events taking place in 24 venues on the Snapshot Census date. On the date around 10,400 people went to see live music solely in the 26 events our team visited across Helsinki. The number of music enthusiasts heading out to gigs, concerts, choirs and musical theatre equates to roughly 1,5% of Helsinki residents.
Martin and I set off the Census day by attending an open mic at a community centre in Oulunkylä. We decided to break the ice by performing a famous murder ballad by Nick Cave and Kylie Minogue, called “Where the wild roses grow” with the in-house band. Suffice to say there are still things to unpack in our professional relationship after working together closely for some time now… Only kidding! We spent such a warm and wholesome afternoon in Oulunkylä, engaging in thought-provoking conversations e.g. concerning the significance of attending open mics on a regular basis as a space for meaningful weekly social encounters built around shared love of live music. As it turned out, similar tones echoed across the dataset gathered during Census. Live music was considered a ‘unifying force’, ‘bringing people together,’ and ‘making a city a home’ in an increasingly polarised society both by the audiences and venues in their survey responses. This was accompanied by acknowledging the economic significance of the live music sector as an industry employing a considerable number of people (estimated at 30,000 in 2023 by Music Finland). By contrast, numerous concerns were raised concerning the accessibility of live music on the one hand, and the health and future of smaller venues on the other. As one of the responding smaller venues summarised their concerns about the venue’s future: “People would do well to remember, that the path to stadiums often starts from the smallest of venues”. The social and cultural importance of live music in fact formed the dominant strands of reasoning across the surveys, when asked about the significance of a healthy local live music scene. Personally, this notion seems worth highlighting, given the societal context in which the first-ever Helsinki Census was undertaken.
This took place over a transitional and turbulent period for cultural politics in Finland. Prior to Census the Finnish Government released the state budget for 2025 with significant cuts to the budgeting of Ministry of Education and Culture, concentrating explicitly on cutting the state budgeting for culture. In the light of the cuts Forum Artis (the national cooperation organ for Finnish Artists’ associations) in cooperation with the Mitta on täysi activist group launched a campaign opposing the budget cuts using the campaign slogan “Sakset seis! / Cut the cuts!”. The campaign comprised of the launch of the ‘Great Culture Petition’ and a mass demonstration which took place in Helsinki’s Kansalaistori square on 5 December. The demonstration was named after the organising activist group Mitta on täysi, which roughly translates into the saying ‘We’ve had enough!’. By the end of 2024 the petition had received over 100,000 signatures – and can be signed online until the municipal and regional elections of spring 2025: https://www.adressit.com/sakset_seis. The petition will be handed over to policymakers in April 2025.
“Currently the VAT increases and e.g. all cuts in social benefits destroy the entire country’s economy, and these also affect the purchasing power of event industry customers in a very negative way. These changes should be reversed immediately.” (Venue survey respondent)
Similarly, we have our work cut out for us in terms of communicating the results and findings to policymakers in support of local live music ecology. While having been described as ‘time-consuming, recourse intensive…and far from straightforward’ (Behr et al 2021, 111), a live music census has also proven to be a useful tool for illustrating the varying and overlapping forms of value of music to decision-makers, and has accordingly resulted in policy changes (Behr et al. 2020). We hope that our findings will encourage future efforts and that data gathered will result in action.
We will be launching the report for the Helsinki Live Music Census 2024 and any friend of live music is warmly welcome this event. As our findings illustrate, the more, the merrier.
Please join us in Helsinki at Bar Loose on Thursday 27 February at 5 PM & sign up here: https://link.webropolsurveys.com/EP/8C65BDA5EDF1CB37.
Pidetään ääntä yhdessä, let’s keep making our voices heard together.
References
Behr, A., Brennan, M. and Cloonan, M. 2020. “The UK live music census: making live music count in Glasgow, Newcastle, Oxford, and beyond” in C. Ballico and A. Watson (ed.): Music Cities: evaluating a global cultural policy concept. Basingstoke: Palgrave Macmillan, pp.167-188.
Behr, A., Brennan, M., Cloonan, M. and Webster, E. 2021. “Stop making census! Some experiential reflections on conducting a Live Music Census” in R. Osborne (ed.) Music By Numbers. London: Intellect, pp.104-120.
Brennan, M., A. Behr, M. Cloonan, E. Webster, and J. Ansell. 2020. UK Live Music Census Toolkit: How-to-Guide. Available online: http://uklivemusiccensus.org/wp-content/uploads/2018/02/UK-Live-Music-Census-Toolkit-how-to-guide.pdf. Accessed 20 January 2025.
LiveFIN ry (2024) Elävän musiikin toimialatutkimus 2023 [The annual report of the live music industry 2023]. Available online: Elavan-musiikin-toimialatutkimus-2023.pdf. Accessed 20 January 2025.
Music Finland 2023: Finnish Music Industry in 2023. Available online: www.musicfinland.com/en/finnish-music-industry-in-2023. Accessed 29 January 2025.
Webster, E., Brennan, M., Behr, A, Cloonan, M. and Ansell, J. (2018) Valuing live music: The UK Live Music Census 2017 report. Edinburgh: University of Edinburgh.